Content Marketing for Dentist
Today, establishing an online presence with a website alone is not enough to be seen in Local Search. In order to attract new patients, dentists will want to embrace content marketing.
Content marketing refers to the creation and sharing of media and published content presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, and the like— in order to acquire customers.
Content marketing for dentist, much like any other form of promotion seeks to increase sales and profit, or in the case of dentists, to gain more patients. Unlike traditional advertising, it does not rely on gimmicks but rather on relevant information that customers will find useful.
Establishing a content marketing strategy is a must for dentists because consumerism has taken a new form. People do not just search the web for links to dentists’ websites. Instead, they search for information that is related to the dental procedures that they need. If a website has this kind of information, customers are more likely to visit and schedule an appointment.
To be seen in local search, dentist need to also publish community information in the news section of their sites. People living nearby spend a great deal of time searching for topics and events in their local area. Relevant and fresh updates about these events attracts local’s to the dentist site, creating a top of mind awareness about the nearby location of the dentist.
That being said, it is important to know how to effectively present information to clients. This means that each piece of content should catch the attention of the readers and keep them engaged. Here are some ways to do that:
- Opt for short form content. People normally do not have the patience to read through a 2,000-word article or to watch a two hour video about root canals. Shorter articles, videos, or infographics that go straight to the point are highly valued by customers.
- Steer clear from jargon. Bear in mind that content should always be understood by the layman. Average people don’t necessarily know what a Hemisection is. Opt for the simple counterparts of technical terms.
- Always proofread copies. Be meticulous with spotting a typographical error, ensuring that each piece of content is easy to understand and is able to communicate key points of the content effectively is important.
- Keep updated with dental topics, news, and research for content ideas. Google Alerts is a useful tool for curating reliable sources. Alternatively, dentists can seek the help of professional writers to come up with the right kind of content.
San Diego Marketing can help you run a content marketing campaign that has been proven to work for our existing Dental clients. Please call us at 858-240-7395 for more information on how we can help.