One of the many methods we use to build email lists involves the use of online sweepstakes. Clients ask us if Sweepstakes or Contests really work, and the answer we give is: MAYBE! Most sweepstakes that we see online tend to miss the mark in generating the right kind of interest and typically result in […]
Empty Promises from SEO “Gurus” Search Engine Optimization (SEO) plays a vital role in a well-run online marketing campaign. However, not many business owners have the time or the knowledge to do this for their selves. Because of this, entrepreneurs often turn to SEO “gurus” that promise the moon and the stars when it comes […]
A survey conducted by small business online directory and community Manta, together with IT systems maker Dell, has revealed that the most powerful tool for success for small companies nowadays is social media. Among the 3,000 Manta community members surveyed, 41 percent believed that websites like Facebook and Twitter play an important role in driving […]
A lot of clients I work with want to get on a fast track by mailing out letters to prospects from list they purchase from list service providers. While this idea seems like a good one, most companies who do this themselves end up in spam block list hell. Why? Because it is real easy […]
If you work with us you know that we are very cautious about how we deploy your ad spends on Facebook. Clients want to be “Liked” and I am often asked about buying Likes by different services, including Facebook. I tell my customers NEVER BUY LIKES!!!! Even from Facebook. There are certainly good uses of […]
Apart from creating buzz around a brand, attracting new customers, and increasing ROI, a great content marketing plan also improves a company’s customer service experience. Through the engagement it generates, content marketing is able to improve a customer’s overall experience in several ways: Empowered Customers. Publishing helpful content in the form of articles, inforgraphics, webinars, […]
Today, establishing an online presence with a website alone is not enough to be seen in Local Search. In order to attract new patients, dentists will want to embrace content marketing. Content marketing refers to the creation and sharing of media and published content presented in a variety of formats, including news, video, white papers, […]